WHO IS STAN COTTON? Freelance adman, author and speaker Stan Cotton, who throughout his career as a classic outsider has successfully used outrage and sharp-edged humor to promote his client's interests. Stan is among the last of that thinning breed and remains one of the most fearless ad men left in America whose not above "ruffling feathers" with his "can-do" attitude to get the job done. He always succeeds with his 'BIG IDEAS" in spite of skeptics, critics and conventional wisdom. Cotton operates behind the scenes developing BIG IDEAS for companies and organizations. For example, how many people do you know that actually rented golf balls and made millions for his clients. Or, rented pricey Miami Beach apartments by using the City of Pittsburgh as his foil (The Pittsburgh fathers cried foul, but the apartments enjoyed a land office business). Or, marketed a black-owned bank in the heart of Washington, DC. with an ad stating, "Loan A Black Some Money, You'll Be Lucky If You Ever Get it Back" (The attention-getting ad quickly dismissed the myth as untrue, of course, the bank received a massive spike in deposits). In each instance, Cotton did not rely on complicated research, time-consuming focus groups, decision trees, charts or graphs depicting consumer sensitivity or how to seek art awards. In each instance, Cotton did rely on showmanship, decisiveness and a "can do' attitude in the face of risk. You don't have anything to lose by contacting him except the loss of opportunity for increased sales and awareness.
|
